The customer journey is the complete experience a customer has with your brand, from being completely unaware of your product or service to post-purchase behaviours.

As you can see from the Customer Journey infographic, there are 5 key stages including, Oblivious, Problem Aware, Solution Aware, Consideration and Advocacy.

Understanding the customer journey helps businesses improve engagement, satisfaction, and retention by addressing needs at each touchpoint. Mapping and optimising this journey ensures a seamless and personalised experience, fostering deeper relationships and driving long-term success.

What we do is analyse the journey at every touchpoint and identify the negative influencing factors that deter a customer from buying.

Every business has negative influences, some can be seriously damaging, while others create friction that slows down the buying process. Either way, our role is to identify and eliminate the negative influences and amplify the positive ones.